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Get Your E-Newsletters to Work For You
So you have your subscriber base and you’re ready to create your first Electronic Direct Mail (Otherwise known as EDM). There are a few points to consider before setting up your digital campaign. So...
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Best Practices When Using Social Channels for Business
With so many different social media platforms out there today, it’s difficult to determine where your company will fit best. Once decided, it’s important to follow best practices to drive the most...
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Is Google Favouring HTTPS Websites in the Search Results?
We recently posted about the importance of migrating your website to HTTPS and the benefits it has in terms of security and ranking. But is Google now favouring secure sites in the search engine...
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Apple Rolls Out App Store Search Ads
If you’re an app owner or developer, brace yourself because Apple have released a new way to get your app right in front of your target audience and ramp up your app sales! If you’re an app owner or...
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Google Search Results Page Explained
Google receives 40,000 search queries PER SECOND! If that’s not reason enough to put your business on Google, then we don’t know what is! Google receives 40,000 search queries PER SECOND! If that’s not...
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Social Media Timeline Infographic
Social media is forever changing. In our latest infographic, we take a look back over the past 18 years to see how our social channels have evolved and where we are at today. Social media is forever...
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Google AdWords For Beginners
So what is Google AdWords? Some of you may have heard of it. For others, this will be a completely new term. So what is Google AdWords? Some of you may have heard of it. For others, this will be a...
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To Like or to Follow? The Guide to Facebook Business Pages
You may have noticed there are two types of actions you can take towards Facebook Business Pages. One, you can “like” the page. Or two, you can “follow” the page. But what is the difference? You may...
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The Facebook Pixel Explained
The Facebook pixel is an amazing tool if you know how to use it, and more importantly, use it correctly. You can track all sorts of data allowing you to refine your advertising strategy and reach the...
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Google Emails HTTP Website Owners New Warnings
There is new advancement in Google’s efforts to encourage people to make the switch to HTTPS. So what does this mean for website owners? At the beginning of this year, we published an article on HTTP...
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The Risks Involved in Migrating to HTTPS Yourself
You may have been recommended to migrate your website over to HTTPS. With what appears to be a simple change, you also might be deciding to do this yourself. You may have been recommended to migrate...
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AMP: Accelerated Mobile Pages That Are Super Fast!
AMP (Accelerated Mobile Pages) provide lightning speed loading times. But are we ready for this technology yet, or is there still a long way to go? AMP or Accelerated Mobile Pages, put simply, are web...
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Facebook Retargeting. What Is It and How Does It Work?
Have you ever noticed you are being followed around Facebook with an ad of a site you may have just visited? I’m sure you’re thinking, how does Facebook know I was just on that page?! Have you ever...
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Free Vs Paid SSL Certificate
With Google moving towards a more secure internet, chances are sooner rather than later you are going to need an SSL certificate for your website. You’re probably wondering what an SSL certificate is...
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Your Own Online Store vs a Marketplace Store
With technology progressing the way it is, you may have come to the realisation that having an online store for your products and services is a must. With technology progressing the way it is, you may...
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